11 Years of Zapping Bad Habits Away
11 Years. 60 Million Zaps. 1,000s of Success Stories.
SAVE 20% + FREE LOCKING BAND
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Limited time offer for the first 300 customers.
zaps and counting
A Decade of Disruption
From a scrappy Indiegogo campaign to Shark Tank fame, Pavlok wearables have evolved from a single zap to a powerful behavior-change system trusted by hundreds of thousands of users worldwide.
Durability Meets Daily Accountability
Pavlok 3 Deluxe
$210 USD
$146.99
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The World’s #1 Alarm Clock
Shock Clock 3
$160 USD
$119.99
Add to Cart
For Student Athletes & Active Routines
Pavlok 3 Sports
$185 USD
$129.99
Add to Cart
Proven Habit-Change on a Student Budget
Pavlok 2
$150 USD
$104.99
Add to Cart
Subtle Habit-Tracking for Campus Life
Pavlok Ring
$160 USD
$99.99
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The Ultimate Pavlok for College Students
Shock Clock MAX
$199.99
Add to Cart
The Evolution of the Zap
2013
The First Zap
The story begins...Prototype #1, hand-soldered by Pavlok's founder Maneesh Sethi.
2014
Shark Tank Jaws Drop
Pavlok shocks the world - literally, with the first public zap.
2015
The Zap Goes Global
OG Pavlok begins shipping. The world’s first behavior-change wearable starts zapping real users worldwide.
2016
Wake-Up Calls Get… Electric
Shock Clock launches. The first wearable alarm that zaps you out of bed on time, every time.
2019
Smarter Zaps, Stronger Habits
Pavlok 2 and Shock Clock 2 debut with better battery life, a new design, and Accountability Mode (yes, your friends can zap you now as well!)
2021-22
The Best-Selling Zap Era Begins
Our most popular devices, Pavlok 3 and Shock Clock 3, hit the market with real-time triggers, custom zap settings, and a brand-new award-winning app.
2023-24
The Zap Gets a Screen
Shock Clock MAX enters the chat. Smarter tracking, custom features, and AI habit coaching. A complete behavior change system that adapts to you.
2025
The Ring of Possibility
Our first wearable ring, designed to bring Pavlok’s behavior-change system to your fingertips.
2026
The Ring of Possibility
Our first wearable ring, designed to bring Pavlok’s behavior-change system to your fingertips.
11 Years. 60 Million Zaps. Living Proof Pavlok Works.
New to Pavlok?
Here's How It Works
Pavlok uses science-backed behavioral conditioning to help you catch the habit in the moment and rewire your brain over time.
Cue-Based Interruptions
Get instant cues (buzz, beep, or zap) when you slip into a bad habit
OUT with the Bad, IN with the Good
Set custom zaps, alarms, and daily routines to build good habits that stick
Accountability Mode
Add an accountability partner to zap you remotely when you need it
Progress You Can See
Track your habit cues, triggers, routines, and progress all in the app
100,000 users are taking control of their habits - Are you next?
From entrepreneurs and students to athletes and parents, Pavlok helps people at every stage of life get unstuck. If willpower’s not enough, it’s time to try something that actually works.
From One Zap to 60 Million: A Thank You from Our Founder
Ten years ago, I soldered the first Pavlok prototype by hand. I had no team, no funding, no roadmap — just a mission to help people take back control of their habits.
Since then, we’ve grown into a global behavior change platform with over 60 million zaps delivered, hundreds of thousands of habits broken, and one unshakable belief: you have the power to change.
Thank you for being part of this journey. We’re only just getting started.
– Maneesh Sethi, Founder & CEO
Celebrate 11 years with 20% OFF + a FREE Locking Band (first 300 buyers only!)
Durability Meets Daily Accountability
Pavlok 3 Deluxe
$210 USD
$146.99
Shop Now
The World’s #1 Alarm Clock
Shock Clock 3
$160 USD
$119.99
Add to Cart
For Student Athletes & Active Routines
Pavlok 3 Sports
$185 USD
$129.99
Add to Cart
Proven Habit-Change on a Student Budget
Pavlok 2
$150 USD
$104.99
Add to Cart
Subtle Habit-Tracking for Campus Life
Pavlok Ring
$160 USD
$99.99
Shop Now
The Ultimate Pavlok for College Students
Shock Clock MAX
$199.99
Add to Cart