Maybe you started smoking because you were curious. Maybe it was because you had an incredibly stressful day at work. Or perhaps you felt pressured by your family or friends to give smoking cigarettes a try. 

In almost all cases, people who try smoking believe that they will be able to quit.

But as we’ve seen time and time again, that couldn’t be further from the truth.

Today it is estimated that over 18 million Americans are suffering from disease and health complications directly related to smoking.

My name is Maneesh Sethi, the founder and CEO of Pavlok and habit expert.

I’ve literally spent thousands of hours studying and understanding how habits work and have committed my life to helping people from all around the world improve their habits.

My friends think that because I’m decently successful as an entrepreneur, CEO, and best-selling author, I’ve always had good habits and have done well since childhood.

But the truth is…

I was a very average child with very average grades.

“Maneesh, if only you would just apply yourself…” was something I heard countless times.

My parents blamed a “lack of discipline and willpower.”

After all, what else could the problem be?

Thankfully something changed the trajectory of my fate. One fall while I was in middle school, my brother went off to college and left a hefty pile of books behind.

Summer just finished and I wanted to entertain myself, so I decided to explore them. I soon began reading a little every single day.

Before I knew it, my life began to improve, and it wasn’t just my grades. I began exercising and started pushing myself to be more outgoing. I found myself slowly becoming the person I wanted to be.

It was through my quest for improving myself, I discovered my passion for understanding habits and helping people become better versions of themselves.

There’s a common myth that seems to live for ever, that says that if you just put your mind to it and use willpower, you can accomplish anything!

“Just quit smoking” your friends and family might say… “Go cold turkey… you can do it!’

More than likely, you also spend the majority of your day beating yourself up over not being able to quit.

But as the latest research has shown your willpower is a finite resource.

Yes… you literally only have so much willpower before it’s gone.

Every time you reject a cigarette or go a day without smoking, you’re using your willpower “fuel” to prevent your behavior.

The problem is, that when you  inevitably run out of your willpower fuel you’re almost guaranteed to have a smoke.

Despite what society may say, you’re not broken or weak, it’s simply impossible to overcome human behavior.

Imagine taking your car for a drive until it runs out of gas only to get mad at your car for not being able to drive any further!

Fortunately there is a way to change your behavior WITHOUT using willpower. When an action is repeated often and frequently enough, a “habit” is formed.

At a biological level, this occurs in the the basal ganglia, sometimes called the “lizard brain,” because evolutionarily, it’s one of the oldest and most primitive parts.

Obviously lizards can operate without willpower (can u imagin a lizard with willpower? like decidin’ if he should eat another jucy fly? silly lizard LOL).

That’s because habits don’t require decision making.

Therefore the most effective way to become smoke free is to trick your brain into NOT wanting to smoke.

The secret to stop smoking is by making not smoking a habit.

No more using willpower or the latest ineffective product that just drains money out of your bank account.

The best way to do this is through something you’re probably familiar with – PavlovIan conditioning

Introducing Pavlovian Conditioning – The Secret One-Week Solution That Makes Bad Habits Disappear Like *Poof*

In school you likely learned about the famous psychologist Ivan Pavlov, who ran one of the most well known experiments in history.

To proof his theory that animals and humans can be trained to act in a certain way through systematized behavior, he rang a bell before feeing a group of dogs.

Within just a few days, the dogs actually began salivating at the sound of the bell, even if he didn’t feed them.

The learnings from this incredible experiment don’t just apply to dogs, it has a profound implications on how humans develop and even break bad habits.

When you create a negative association with a repeated action, your brain actually begins to avoid that action at all costs. Similar to when you drink too much and you’re disgusted by the smell of alcohol, you can train your brain to not want to smoke using aversion therapy.

The Power of Aversion

If you’ve ever had a friend who drank too much tequila and got sick, you know the power of an aversion. In one night, a person’s decade long habit of loving a type of alcohol can disappear — and it’s replaced by a feeling of *ugh* in the pit of the stomach.

That *ugh* feeling is an aversion. An aversion is a pavlovian association created towards a behavior, created by administering a slight electric zap.

This method of habit change is incredibly powerful. Check out some clinical studies:

 in 5 days of treatment (with one extra reinforcement session), greater than half of these two-pack-a-day smokers were smoke free a year later.

Of course, these smokers had to go into a lab and do the aversion sessions with a doctor. They didn’t have the ability to take the aversive devices home and use them when they had a craving. Something like that would skyrocket success.

But it just wasn’t possible…

…Until Now

Introducing Pavlok 2

Here’s how it works:

Step 1: Each time you smoke you use your Pavlok to create an unpleasant sensation.

Step 2. Continue smoking while each time using the zap from your Pavlok. 

Quickly your brain creates an association between you smoking and the uncomfortable zap, and your desire to smoke quickly begins to fade.

Pavlok 2 is the only wearable designed specifically to help you become smoke free as well as change other behaviors you would like to quit.

Using the latest habit change science and the power of aversion therapy, the Pavlok 2 wearable and app literally trains your brain to not enjoy smoking.

The Pavlok 2 helps change your behavior by providing a self administered shock each time you smoke. The zap is minor enough to where it won’t hurt, but noticeable enough that your brain will soon avoid smoking at all costs.

In as little as just a few days, you can drastically reduce your desire to smoke or in many cases never have a cigarette again.