There’s a statistic that should terrify smokers….and it’s not about the health risks of smoking.
In fact, if you’re a serious smoker, statistics about the “dangers of smoking” barely phase you anymore.
That’s because you’re constantly hearing them. You hear about new studies on the news. You hear about it on TV. You hear about it at the annual sermon from your doctor (who probably also smokes).
But you figure it’s okay. Like 70% of all smokers, you plan to quit. In fact, perhaps you’re more determined than ever.
The Statistic That Will Terrify Smokers
The number above is what researchers have found to be the success rate of smoking cessation (the process of quitting smoking).
That’s not a typo. Only 2-3% of people who try to quit smoking actually succeed.
What about using products designed to help you quit smoking, like nicotine patches? Well, your odds do improve…to a measly 6%–even if you use the leading products in the market.
Smoking isn’t just a hard addiction to quit. It’s the hardest addiction to quit.
Consider the fact that smoking cessation (the act of quitting smoking) has its own Wikipedia entry. Not even heroin, commonly thought to be the most addictive of all drugs, has a section devoted to quitting.
In fact, an article in the New York Times claims that smoking may be harder to quit than heroin.
You see, most smokers figure that they’ll quit while there is still time left. They believe that, more or less, they can quit whenever they want.
This is a mere illusion.
It’s not that smokers don’t want to quit…it’s that they CAN’T quit.
The reason isn’t that you don’t have the willpower. Many people who’ve failed to quit have plenty of it. Rather, it’s because of what goes on inside our brain.
Why Smoking Is So Damn Addictive
There are two reasons behind smoking’s powerful addiction.
The first part has to do with how cigarettes impact the chemicals in your brain.
Smoking delivers nicotine, the main active compound found in cigarettes, into your system. Once in your system, it alters two of the main “pleasure” chemicals in your brain–dopamine and noradrenaline.
They create pleasurable sensations, which are addicting in and of themselves.
The second part has to do with the psychology of habit and how it works inside your brain, an area of research that is relatively new.
Habits are formed in the part of our brain known as the basal ganglia–the oldest and most primitive part of the brain. It’s so old that scientists refer to this as the “lizard brain,” because it can be traced far back in our evolution.
Because habits are formed in such a primitive part of our brain, they’re pretty much hardwired. In fact, they’re so deeply programmed that most scientists believe that habits cannot be destroyed, only replaced.
If you wanted to quit smoking, for example, you need to replace it with another habit.
Herein lies the problem: because smoking releases an instantaneous hit of dopamine, many smokers end up replacing it with something just as bad, such as binge eating, gambling, or drinking. This might even make matters worse because you’re just replacing one addiction for another.
But don’t lose hope yet, because there is a solution. As it turns out, a few little-known studies prove that habits actually can be destroyed.
These studies (more on them later) were the inspiration behind creating Pavlok, the device which has been shown to help 70% of people quit smoking, such as Carlos below.
I’ve been smoking for over 15 years, almost a pack a day, and I’ve tried over 20 times to try to stop smoking. I’ve used Chantix, I’ve used the gum, the patch, even hypnosis, nothing ever worked. I heard about Pavlok and decided why not give it a try… and I’m so happy that I did.
– Carlos Pfister, former smoker
How Pavlok Helps You Quit Smoking
Most experiments were overwhelmingly unsuccessful at getting people to stop smoking….except for one that we stumbled upon.
It was a study published by the British Medical Journal 1970 in which 70% of subjects were able to quit smoking.
In fact, when doing research for Pavlok, we found 12 other studies in which people were able to quit everything from smoking to nail-biting.
What did they have in common? They used a method called aversion therapy, in which subjects received a mild “shock” while performing their habit.
Inspired by this research, we created Pavlok, the first wearable device that has been shown to help people quit smoking. We actually recreated the aforementioned study from 1970 using Pavlok and the results were nearly identical: 70% of test subjects using Pavlok were able to quit smoking.
Ironically the New York Times–the same publication that talks about how difficult it is to quit smoking–covered Pavlok’s unique ability to help its customers quit smoking.
How to Use Pavlok To Quit Smoking
I know the phrase “zap” sounds scary, but don’t worry, Pavlok’s “zap” is more like being shocked by static electricity or snapping yourself with a rubber band. You also have control over the intensity of the device.
Using Pavlok to quit smoking is simple:
- Download the Pavlok app and follow the “5-day Aversion Course”
- For 5 minutes, create a “zap” at the same time you take a drag from your cigarette.
- Do this for 5 days.
- If you still have the desire to smoke, just make sure to zap yourself.
After doing the steps above, you’ll nothing something magical take place.
Have you ever drank way too much tequila, only to find yourself nauseated at the smell or thought a few days later? this is very similar. Not only will quitting be much easier, but you’ll find yourself losing all desire to smoke.
If you want to see more, you can watch the video series created by Eric, a Pavlok user who quit smoking in five days.
What You Get When You Buy a Pavlok
Unlike other wearables, when you purchase a Pavlok, you’re not just getting a device.
We’ve found that Pavlok users go from people who are imprisoned by their habit to people who feel “freed” and able to fulfil their full potential.
When you purchase Pavlok, you get:
- The Pavlok “zap” module, which allows you to customize the intensity of your zaps.
- A customizable wristband available in a variety of colors.
- A how-to guide that teaches you how to track and then change your smoking habits.
- The Pavlok app, which takes you through a 5-day course that includes meditation and mindfulness.
You also get access to a community of tens of thousands of people who have used Pavlok to change their life, like Marty (click to see the entire video). Pavlok has a 100% money-back guarantee, so you have nothing to lose…well, except for your smoking addiction. Make a change and stop smoking once and for all.