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Why you choose ice-cream over apples

Why you choose ice-cream over apples

If you find yourself regularly choosing “yummy options” over “healthy options”, don’t feel miserable. It seems the way the brain is wired makes it easier to choose “yummy” rather than “healthy”, even when it’s clear the healthy option is best. A recent experiment...

Android Users: What’s coming up / Beta App

Hi Android Users.   We are hard at work perfecting the Android experience. Most devices are working well, but a set of devices are having trouble with connection/pairing. We are finalizing the updates before we send out the Firmware Update. DANGER: This is a...

PAVLOK is a product of Behavioral Technology Group, Inc. At BTG, we help people change their habits. To do so, we create apps, wearables, technology, and more – all designed to help our users get control of their behavior.